Greetings.

Robertha Dayu,  in short → Bertha,
is an 8-year+ experienced product designer based in Jakarta, Indonesia. 

She likes to solve user/business problems without sacrificing the artistic side.

Learnt about product design has taught her to be a properly critical-thinking person.  She value a real impactful design, proven with data insights.

On the other hand, sometimes she takes freelance of other creative services listed below.

Creative Services

Main Job:
Product Design

Other Services:
Logo
Branding
Icon
Illustration

Main Skills

Product Design, UI/UX, Cross-Team Collaboration, Communication, Prototyping, End-to-end project.

Tools

Figma, Sketch, Abstract, Adobe Photoshop & Illustrator, Marvel, Invision, Miro, Maze App, etc.

Education

Trisakti University (2011-2015)
Visual Communication Design

Experience

Senior Product Designer →  Sayurbox
(April 2022 - Present)
Building the whole consumer products, and B2B at Sayurbox. Such as growth (retention, loyalty), payment, refund, and much more. Supervised junior designers, work closely with product, engineers, business, data, VP.

Freelance Senior Product Designer →  Pocket.co.id
(May - Jul 2021, Dec 2021 - Feb 2022)
Worked on a freelance project of Pocket. App first in 3 months, then website in 3 months. Plus supervised 1 Junior designer working on the App in this project.
*Wrote on Linkedin Sep 2021 - Feb 2022, to make the section combined.

Took a Rest
(Jan - Apr 2021. Aug - Nov 2021)
Took a break from a hectic product designer life :)

Product Designer  →  Bukalapak
(Oct 2017 - Dec 2020)
Handled the product design of Logistic, after managed the Payment section before. Too many projects to be described, see portfolio instead.

UI/UX Designer  →  Antikode
(Feb 2016 - Aug 2017)
In Antikode she has worked with clients like Polytrons, Sinarmas Land, Telkom, and more. She handled everything about UI/UX.

Freelance Graphic Designer  →  U-Report Indonesia / UNICEF (Sep 2015 - Mar 2017)
Worked along with Sinergi Muda for UNICEF Indonesia as a team (the only designer at first) to provide visual design in needs. It includes all event, campaign, and social media of U-Report Indonesia.

Volunteering Graphic Designer  →  IndonesianYouth
(Jul 2014 - Nov 2014)
Volunteering for indonesianyouth.id (an annual / yearly talkshow, public discussion, workshop, expo, art, community) - conference.

Robertha Dayu 〰️ 2022 

Product Designer

Contacts
e. roberthadayupasa@gmail.com
linked in
instagram