Greetings.

Robertha Dayu,  in short → Bertha,
is an 8-year+ experienced product designer based in Jakarta, Indonesia. Specialized on consumer-facing and discovery experience.

She designs for both humans and businesses: solving problems with data and a touch of art.

Learnt about product design has taught her to be a properly critical-thinking person.  She value a real impactful design, proven with data insights.

On the other hand, sometimes she takes freelance of other creative services listed below.

Download my resume here

Creative Services

Main Job:
Product Design

Other Services:
Logo
Branding
Icon
Illustration

Main Skills

Product Design, UI/UX, Cross-Team Collaboration, Stakeholder Communication, Prototyping, Research, Data Read.

Tools

Figma, Figjam, SurveyMonkey, Metabase, Sketch, Lottie, Adobe Photoshop & Illustrator, Marvel, Invision, Miro, Maze App, etc.

Education

Trisakti University (2011-2015)
Visual Communication Design

Experience

Senior Product Designer →  Sayurbox
(April 2022 - Oct 2025)
Indonesia’s leading farm to table e-grocery. Design is a core growth driver. Her part is designing Growth & Consumer. Previously B2B, Payment & Post Order. Supervised some designers, worked with VP, PM, data, and more. Builidng a clean and funtional app.

Freelance Senior Product Designer →  Pocket.co.id
(May - Jul 2021, Dec 2021 - Feb 2022)
Worked on a freelance project of Pocket. App first in 3 months, website in 3 months. Plus supervised 1 Junior designer working on the App in this project.
*Wrote on Linkedin Sep 2021 - Feb 2022, to make the section combined.

Took a Rest
(Jan - Apr 2021. Aug - Nov 2021)
Took a break from a hectic product designer life :)

Product Designer  →  Bukalapak
(Oct 2017 - Dec 2020)
Bukalapak was one of the biggest and first e-commerce platform in Indonesia until 2021. She handled product design of Logistics and Payment for merchant and buyer side.

UI/UX Designer  →  Antikode
(Feb 2016 - Aug 2017)
Antikode is a design consultant that have big clients in Indonesia. She has worked with clients like Polytrons, Sinarmas Land, Telkom, and more. She handled everything about UI/UX.

Freelance Graphic Designer  →  U-Report Indonesia / UNICEF (Sep 2015 - Mar 2017)
Worked along with Sinergi Muda for UNICEF Indonesia as a team (the only designer at first) to provide visual design in needs. It includes all event, campaign, and social media of U-Report Indonesia.

Volunteering Graphic Designer  →  IndonesianYouth
(Jul 2014 - Nov 2014)
Volunteering for indonesianyouth.id (an annual / yearly talkshow, public discussion, workshop, expo, art, community) - conference.

Robertha Dayu 〰️ 2025 

Product Designer

Contacts
e. roberthadayupasa@gmail.com
linked in